Jeffrey TommyResearch & Business Development

Research & business development

Most decisions fail on the question, not the answer.

I help organizations work out what they actually need to know, then design the research that answers it and turn the findings into something you can act on.

A reading room lined with books and study desks

Jeffrey Tommy is the working name of Thomas Roggina.

Research
Question framing, study design, collection and analysis
Business development
Turning findings into positioning, offers and next steps
Writing
Academic and creative writing support, from outline to final draft

The consultancy

Evidence, then a decision.

Plenty of organizations collect data. Fewer stop first to ask whether it will answer anything, and fewer still turn what comes back into a decision somebody is willing to sign.

That gap is where I work. Sometimes the answer is a survey and an analysis. Sometimes it is a literature review that saves you from running the survey at all. Either way you get a written finding in plain language, with the method documented well enough that somebody can check it.

Trained in academic research and writing, working with businesses that need the same rigor without the apparatus.

A wall of labelled catalogue drawers
Method matters more than volume.

Services

Four ways I am usually brought in.

01

Research consulting

Designing and running the study that answers the question, or reviewing what already exists so you do not pay to learn it twice.

  • Question framing and scoping
  • Survey and study design
  • Literature and evidence review
  • Analysis and written findings
02

Business development

Taking research off the page and into positioning, offers and the conversations that bring revenue in.

  • Market and competitor assessment
  • Positioning and offer development
  • Proposals and pitch material
  • Go to market sequencing
03

Academic writing support

Structural and line editing for people writing to a standard, working with your argument rather than replacing it.

  • Thesis and dissertation structure
  • Journal article preparation
  • Citation and reference formatting
  • Developmental and line editing
04

Creative writing support

Manuscript work for fiction, from the shape of the whole thing down to whether the sentence earns its place.

  • Manuscript assessment
  • Structural and developmental editing
  • Line editing and voice
  • Query and submission material
Documents and drafting tools spread across a working table

Method

How an engagement runs.

01

Define the question

A conversation to establish what decision hangs on this, and what would have to be true for the answer to change it.

02

Choose the method

The lightest approach that answers it honestly, with the limits written down before anything starts.

03

Do the work

Collection, review and analysis, with progress you can see rather than a silence and a final document.

04

Deliver a finding

Written in plain language, with the method appended for anyone who needs to check it, and a recommendation you can act on.

Writing under the name.

Jeffrey Tommy is a pen name as well as a practice. A novel in three books, a chapbook, a senior thesis and published articles all sit under it, and the writing services above come out of the same habit of reading closely.

Clients hire the consultant. The publications are how they check the writing is any good.

See the full publication list

Rows of aged book spines on a shelf

The point of research is not to produce a document. It is to make the next decision easier to defend.

An open book beside a lamp on a working desk

Contact

Start a conversation.

Tell me what you are trying to find out, or what you are writing. You will get a straight reply about whether I can help and what it would involve.

Working with
Organizations, founders, graduate researchers and writers. Remote across the United States.
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Please add an email I can reply to.
A line or two is plenty.

Inquiries come straight to my inbox. No list, no automated follow up.